Adpulp
Advertising News and Know-How
By David Burn
According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year. Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel's coverage of the season-opening Honda LPGA Thailand tournament. I hope the other three spots are …
Continue Reading about Natalie Gulbis Signs A Kid’s Forehead, Big Deal →
By David Burn
"The time for experimentation on mobile has passed," says Scott Kveton, CEO of Urban Airship. "It's nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand." With this week's release of Reports and Push Composer, Urban Airship intends to deliver just that. Here's how Marshall Kirkpatrick, the best tech blogger in the world, describes the …
Continue Reading about Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck →
By David Burn
Yes, that's Grey and BBDO near the bottom. Old dogs can learn new tricks. …
Continue Reading about Fast Company Makes A List Of The “Most Innovative” Companies In Advertising →
By David Burn
Agency Spy has been working with the Egotist network of sites to profile the advertising and design scene in various American cities. Portland got a look earlier this week, and while the article naturally mentions W+K, Grady Britton, BPN and other regulars, the thing I found interesting was the big batch of shops (mostly design shops) that I'd never heard of before. Feel Good Anyway The Felt Hat Grey …
By David Burn
Winemakers of Paso Robles Wine Country are obviously Old Spice men. But that doesn't make me like them any less. …
Continue Reading about A Direct Old Spice Lift, But A Very Good One →
By David Burn
According to Clickz, AKQA is on a hiring spree. The agency, which has offices in seven cities including San Francisco, New York City, and London, is looking to hire for 100 positions, representing a 10 percent increase in staff. Here's AKQA CEO Tom Bedecarré with more... Here's a job for someone: …
Continue Reading about We’re A Company of Innovators And Entrepreneurs →
By David Burn
Boulder's Sterling-Rice Group is launching a television and digital campaign for the leader in Mexican frozen food, El Monterey. Every "episode" of El Monterey is set in the glorious family hacienda - think South Fork Ranch on "Dallas" - and follows the daily intrigue, desire, hilarity and delicious feasts of the El Monterey family. The campaign will play out over the course of several TV "episodes" and web videos …
Some days, it's easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of the good things I like is his focus on a few major categories for his case …
Continue Reading about Brand Relevance Aims For Differentiation →
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