Natalie Gulbis Signs A Kid’s Forehead, Big Deal

According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year.
Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel’s coverage of the season-opening Honda LPGA Thailand tournament.

I hope the other three spots are Cannes-quality, because the one above featuring Natalie Gulbis does not deliver.
Upon further investigation, it seems the other spots are a bit better. Here’s one featuring Paula Creamer.

Maybe the league could take a page from Kia’s playbook, because this spot from David&Golaith sells the sizzle.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.