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Advertising News and Know-How
"Dr. Pepper is changing lives" is not the kind of promotional come on we're used to hearing from a large packaged goods brand. Which makes this "marketing as a service" campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge... Here's a new entry in the brand's 2011 $1,000,000 Tuition Giveaway consumer generated media contest, which is presently the …
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You have 48 hours to come up with a new "daring and forward-thinking" website for a pop star. Go. That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person. Wow, what a bonus for the teams that solve a riddle few have ever mastered before. I'm curious, as you …
Continue Reading about Enough With “The Press Room” Approach To Web Design →
This month's Fast Company poses an interesting question: Can we rebrand girls? As in, the idea that baby girls are as desirable, if not more so, than baby boys? In India and China, the preference for sons is seen as pragmatic and economically sound, a choice often exercised by educated, upwardly mobile parents, making this a form of "consumer eugenics" (a term coined by Mara Hvistendahl, the author of the 2011 …
Continue Reading about Selling Sex — The Fairer Sex, That Is →
One of the great things about moving to Seattle is that it has pushed me to meet new people and see what’s really going on in the advertising and marketing world here. So it was a great privilege for me to have a drink with Alison Byrne Fields, who recently left DDB Issues & Advocacy to form Aggregate, a creative strategy group for clients who seek to affect social and policy change. Fields has quite a lot of …
Target's Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast. The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them. …
Next Tuesday is Pay a Blogger Day, a paid content initiative from Flattr, the Swedish company who makes it easy to support blogs and other things you care about. Here's more on how Flattr works... Last week I was reading a comment on Maria Popova's Brain Pickings about the desire to fund her site properly. There are sights (like yours), that have the "make a donation" link, and I think, "I should …
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If you’re a student of advertising history, then you know that at one time (in the late 80’s and early 90’s) Richard Kirshenbaum was a bit of an enfant terrible in the industry. His story, and that of his agency Kirshenbaum & Bond, is recounted in Madboy: My Journey From Adboy to Adman. This is much more of a memoir than a business treatise. I’d highly recommend you dig up a copy of Under The Radar for a …
Continue Reading about Madboy Could Be The Last Big Advertising Memoir. We’ll See. →
I just saw this spot on CNN. It certainly is attention-getting: The website WashingtonCouldLearnALot.com is sponsored by something called the Public Notice Research & Education Fund (PNREF), though it's unclear who the source of their funding is. The president of Public Notice appears to be a former spokesperson for the Bush administration and/or a Deputy Assistant U.S. Trade Representative (USTR) for Public …
Continue Reading about Seldom Is The Question Asked: Is Our Washington Learning? →
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