Archives for June 2011

New Juicers Needed To Keep The Fresh Squeezed Industry Content Coming

Right now, you are looking at a project with more than 10,000 hours of work invested. In billable hours, that’s roughly $1,250,000. Like every other marketer we must look at return on investment. By looking at ROI with a clear eye, we can begin to assess the viability of the project. Naturally, AdPulp is about […]

Online Advertising Set To Boom, Says Online Advertising Site

It always depends on who you talk to, but despite the economic gloominess, some people are very optimistic when it comes to ad spending. You gotta love it when eCommerce Times quotes a firm called eMarketer about the state of online advertising. To them, everything’s coming up virtual roses: Spending on online advertising is expected […]

Is A Shift To Less Consumption Causing An Identity Crisis In Marketing Organizations?

We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, says David Carlson of The David Report. Carlson says only the future will tell if the climate of anti-consumerism is genuine or if we are only on a pause between mad bouts of bag-filling. Consumption in itself has […]

Story Is Life

Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater. At the 13 minute mark in the conversation, Asacker says, “You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don’t […]

Your Space Alone Doesn’t Define You, But It Is A Big Part Of The Brand Experience

I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one’s work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It’s a fact. Every cool agency has one of these. We can’t put our finger […]

RP3 Agency Gets Great Results For A Great Cause

I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women’s Foundation.

How Do You Grow A 21st Century Media Company? Ask Om.

What began as Om Malik’s personal blog 10 years ago, is now a growing media company backed by venture capital, a sales team and a cadre of reporters covering broadband, voice over IP, telecom and other new technologies., along with Mashable, ReadWriteWeb, PaidContent and TechCrunch are blazing new media trails. I don’t know about […]

Glen Beck Gonna Get His

Glen Beck, paid content pioneer… That’s right, the awkward star of right wing radio and TV is taking his show to the World Wide Web and he intends to charge for it. The New York Times calls it a “first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn […]