Archives for March 2011

Netflix, Not HBO, To Bring “House of Cards” To Small Screens

“Every company is a media company.” It’s the lead that won’t go away. Today, Nelflix announced that it will deliver “House of Cards,” the much-anticipated television series and political thriller from David Fincher, to its 20 million-plus members, beginning in late 2012. Netflix has committed to a minimum of 26 episodes of the satirical tale […]

Video Production Skills Are Sales Skills

In a New York Times Small Business feature on using online video to attract customers, the reporter points to in Baton Rouge, and makes something of a case study. According to the Times, online video has helped the company recover its human touch virtually. In 2006, it started posting informal YouTube videos featuring new […]

Guest Post: Marketing in the Moment At SouthBy And Beyond

Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She’s also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, […]

Cast For Your Country

Colle+McVoy made this new PSA for Recreational Boating & Fishing Foundation. The simple act of fishing preserves our nation’s natural resources and the sport for future generations. Every time you buy a fishing license or register your boat, a portion of the proceeds helps to preserve our coastlines, lakes, rivers and streams. You can also […]

Scarcity And Desire: The Psychology of Apple’s Marketing Genius

Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple’s shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn’t just an acquisition, it’s a story about serendipity or determination. […]

Canadians Made To Pay, We’re Next

The New York Times is moving forward with its digital subscription/paywall model, introducing the changes today in Canada. The changes come to U.S. readers of digital versions of The Times on March 28th. This is how it will work, and what it means for you: * On, you can view 20 articles each month […]

A More Engaged Holding Company

Some big news happening today at my agency, Partners + Napier. We’re now part of Project Worldwide, a recently formed holding company that’s looking to put together agencies and marketing firms from multiple disciplines to focus more on consumer engagement at all levels. The New York Times has more: The holding company is Project WorldWide […]

The AdPulp Interview: John January

John January, Senior Vice President and Executive Creative Director at Sullivan Higdon & Sink in Kansas City is one of the good guys. Why else would the American Advertising Federation’s Kansas City branch name him Kansas City Advertising Professional of the Year? I suppose it might have something to do with commitment to craft, a […]