Archives for March 2011

e Don’t Come For Free

Self-made Internet marketing superstars, Chris Brogan and Gary Vaynerchuk are now offering email newsletters for a price. Brogan’s price is $9.97 a month, while Vaynerchuk’s is considerably less, at least for now. CT Moore at ReveNews asks if Brogan has gone insane. “I mean, who charges for content anymore especially with newspaper pay-walls failing one […]

Pepsi’s Brand Innovation Double Gainer

PepsiCo announced Tuesday that it had “cracked the code,” inventing what it calls the world’s first plastic bottle made entirely from plant-based, fully renewable resources. Down to the molecular level, it’s a clone of today’s plastic bottles, made with the resin polyethylene terephthalate (PET). The biggest difference is that manufacturing this bottle requires the use […]

IBM To The Rescue, Tech Giant Brings Focus On Results To Marketing Communications

IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data […]

Subscribers, Not Advertising, Sustain Profitable Media Properties

According to Raleigh News & Observer, Mental Floss, an eccentric magazine founded by Duke University undergraduates a decade ago, has been purchased by Felix Dennis, the British publisher who created Maxim and owns The Week. The deal brings together two profitable publications with similar subscriber bases that have performed well in recent years despite a […]

The AdPulp Poll: Vacuous Agency Blogs

When we began this site in 2004 ad agencies had yet to start their own blogs. Today, an agency with no blog is naked on the Web. Be that as it may, many agencies are poorly dressed when it comes to their blogging output. Why do you think that is? Why Do Ad Agency Blogs […]

You May Tell Yourself, This Is Not My Beautiful House

Ron Tite of Sharpe Blackmore Euro RSCG conducted a “Creative Director Roundtable” last month. Here’s the first of five installments: According to Marketing Magazine, some of Canada’s best creative directors are featured in this group discussion. Sitting down with Tite were (left to right) Jon Freir, senior vice-president and creative director at MacLaren McCann; David […]

“Money Chases Things,” Says Diller

Caroline McCarthy of CNET listened to IAC founder and Chairman Barry Diller speak at South by Southwest on Monday. She says Diller provided “a bit of blunt, curmudgeonly insight for a conference best-known as a hub of the young, wide-eyed, and exuberant.” Diller was asked on stage about the presence of a tech bubble. “Well, […]

Sports Leagues Get Carried Away With “The Inside Story”

Every company is a media company. Some more so than others. According to Washington Post, professional and big-time college teams aren’t just news sources now; they’re in the news business, too, with their own radio, TV and Internet operations. Typically, I’m all for a brand taking the content reigns, but this particular situation isn’t benign. […]