You May Tell Yourself, This Is Not My Beautiful House

Ron Tite of Sharpe Blackmore Euro RSCG conducted a “Creative Director Roundtable” last month. Here’s the first of five installments:

According to Marketing Magazine, some of Canada’s best creative directors are featured in this group discussion. Sitting down with Tite were (left to right) Jon Freir, senior vice-president and creative director at MacLaren McCann; David Houghton, CD at Two Headed; Virginia Magaletta, ECD at Twist Image; Israel Diaz, EVP and COO at Young & Rubicam Canada; and Glen Hunt, former CD at Dentsu Canada.

The panel explored how well creative directors “get” new social media, whether clients are getting too involved in agency processes, and whether hiring creatives in a new media world is as easy as it was when television remains unchallenged. Tite also wonders about the high-level creative turnover at agencies, and if it’s a sign that people are unhappy?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.