According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. “We can no longer just acquire firms; it’s just not good enough,” says Bob Jeffrey, JWT’s chief executive. […]
Archives for January 2011
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, “Go. Do.” “We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this,” said Toby Barlow, Chief Creative Officer […]
Shape What’s To Come, sponsored by Levi’s, is a new online community where young women share ideas and opinions and connect with peers on topics such as art, media, fashion, music and social change as well as discover and pursue their passions to help shape their futures. “There’s a new spirit of action coming from […]
According to OpenSecrets, Sarah Palin posted the ad below to her Facebook page last year. The graphic shows 20 Democrat-held districts in gun sights — the political targets of her high-caliber political action committee, SarahPAC. One of these targets–Representative Gabrielle Giffords–is now fighting for her life after being gunned down yesterday in Tucson. Six are […]
Secularists, cast your eyes askance. New Orleans’ ABC affiliate, WGNO, is appealing to the most devout members of its viewing area. Which is understandable, except for this line of reasoning: “You can wash away our houses, you can poison our coastline, you can ignore our shrinking wetlands and when there’s nothing left, we will still […]
Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike’s single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now […]
Sony encourages you to “be there” with their Bloggie Touch in a new campaign from 180LA. Directed by Jake Szymanski and produced by Jasper Thomlinson and Michael Sagol of Caviar LA.
Facebook is the third biggest Internet company in the world today, and growing. It’s currently a privately held company, but that could soon change and when/if it does the “average investor” can put her own hard earned money on the line. Where does Facebook’s value reside? In the data!
For homeless-turned-hot sensation Ted Williams, it’s been a whirlwind. His Kraft voiceover is already in the can. Or rather, the box. Seriously, I love that an agency can act so fast to capitalize on something like this. But why is it that the only other thing I noticed about this spot is that when the […]
Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space. “Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit,” advises Keltner. In other words, a brand can’t place a billboard inside a game and expect anything […]