Archives for January 2011

John St. Gives Us A Birthday Worth Studying

This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can’t easily top this.

You Have Been Consulted, And Here You Are Being Consulted Again

The excellent writer Paul Ford of Ftrain says, “The web is a customer service medium, not a publishing medium.” Ford’s declaration has the potential to help a lot of people get the web right. Ford is a writer, so he knows people in the book- and magazine-publishing industries. Some people in these industries–the ones who […]

Time Inc. Now Working From Meredith’s Playbook

When Randall Rothenberg’s book, Where The Suckers Moon: An Advertising Story, became available from Knopf on October 25, 1994, I purchased the book and read every word. Because it’s a great story about a great ad agency, told by a great journalist who had unprecedented access to the players. Since then, Rothenberg has gone on […]

Anywhere Great Coffee Is Needed

Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account. “While Seattle’s Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission […]

More On Digital Disruption–You Can’t Learn This Stuff Fast Enough

According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. “We can no longer just acquire firms; it’s just not good enough,” says Bob Jeffrey, JWT’s chief executive. […]

Levi’s, The Official Denim Of Young Female Activists Everywhere

Shape What’s To Come, sponsored by Levi’s, is a new online community where young women share ideas and opinions and connect with peers on topics such as art, media, fashion, music and social change as well as discover and pursue their passions to help shape their futures. “There’s a new spirit of action coming from […]

The Voice Of Reason Is Conspicuously Absent Today…And The Nations Suffers

According to OpenSecrets, Sarah Palin posted the ad below to her Facebook page last year. The graphic shows 20 Democrat-held districts in gun sights — the political targets of her high-caliber political action committee, SarahPAC. One of these targets–Representative Gabrielle Giffords–is now fighting for her life after being gunned down yesterday in Tucson. Six are […]