This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can’t easily top this.
Archives for January 2011
The excellent writer Paul Ford of Ftrain says, “The web is a customer service medium, not a publishing medium.” Ford’s declaration has the potential to help a lot of people get the web right. Ford is a writer, so he knows people in the book- and magazine-publishing industries. Some people in these industries–the ones who […]
Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account. “While Seattle’s Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission […]
According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. “We can no longer just acquire firms; it’s just not good enough,” says Bob Jeffrey, JWT’s chief executive. […]
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, “Go. Do.” “We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this,” said Toby Barlow, Chief Creative Officer […]
Shape What’s To Come, sponsored by Levi’s, is a new online community where young women share ideas and opinions and connect with peers on topics such as art, media, fashion, music and social change as well as discover and pursue their passions to help shape their futures. “There’s a new spirit of action coming from […]
According to OpenSecrets, Sarah Palin posted the ad below to her Facebook page last year. The graphic shows 20 Democrat-held districts in gun sights — the political targets of her high-caliber political action committee, SarahPAC. One of these targets–Representative Gabrielle Giffords–is now fighting for her life after being gunned down yesterday in Tucson. Six are […]