Adpulp
Advertising News and Know-How
By David Burn
TDA in Boulder has been one of my favorite ad shops for a long time. Here's some new work from the agency for their client, First Bank. Bill Green at Make the Logo Bigger isn't wild about the campaign--he feels the copy is too telegraphic, for one thing. My own thoughts are this: banks are rarely willing to have fun, money being the serious subject that it is. Ergo, I commend First Bank and TDA for bringing the …
Continue Reading about It’s Okay, Share A Laugh With Your Banker →
By David Burn
I should be reading about Cannes and relaying said information here. After all, what kind of ad blogger am I? I think you know by now, I'm the ad blogger who doesn't give a shit about Cannes. Thankfully, there is a multitude of other ad-related things to care about. Doug Perlson, CEO of RealDirect, cares about small businesses optimizing their advertising opportunity via new developments in advertising …
Continue Reading about Multi-Platform Ad Manager Needed By Local Advertisers →
They're not subtle, are they? At least they're consistently tacky. …
Continue Reading about More Slick Advertising From Spirit Airlines →
The key takeaway in Adweek's story about Mazda picking WPP to handle its business: After strategic presentations last month, client executives narrowed their focus to the WPP team and the Omnicom team led by DDB, said sources. WPP is expected to create a dedicated unit to service the account. The pick is not surprising. WPP has consolidated its Ford work at an entity called "Team Detroit," and Ford has a part …
By David Burn
Ron Huey, wrote this morning to say huey+partners has joined forces with CSE-a leading sports and entertainment agency. I asked Huey how the deal come about, and if it might be yet another sign that the old ad agency model is lacking in several key ways. "Unlike many, I don't believe the "ad agency is dead," he said. "But the ones that will survive and thrive obviously have to evolve and differentiate themselves. No …
Continue Reading about Ron Huey Sells His Agency, Joins Buyer In Sports & Entertainment Arena →
By David Burn
Curt Hanke is the co-founder and account director of Shine in Madison, WI. Shine works on the Wisconsin Cheese account, among others. Hanke is also one of Ad Age's many guest writers plucked from the agency pool. But he's one with something to say and a knack for saying it. Picking up on Nike's 10th Maxin, "We are on the offense. Always." Hanke runs with the missive and determines what it means for himself, and his …
By David Burn
Evan Williams is the second-best selling Bourbon in the U.S. It is produced by Bardstown, KY-based Heaven Hill Distilleries, and made under the careful supervision of Heaven Hill's father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey. Yet, the bourbon brand is still something of a mystery to many. Susan …
Continue Reading about Evan Williams Wants To Spread The Word →
By David Burn
As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it's a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I'm prepared to send them $10 via text. My question to you is this: does the ease and immediate nature of mobile lead you to give, where you might not otherwise? …
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