Adpulp
Advertising News and Know-How
By David Burn
Jack Link's Beef Jerky is back with new television commercials--its first since 2008. A continuation of its popular Messin' With Sasquatch advertising campaign, the new spots feature more classic pranks played on the unsuspecting woodlands creature. "The campaign boasts a grab-life-by-the-horns mentality," says Brock Davis, creative director at Carmichael Lynch, the agency on the campaign. New ads will rotate on …
Continue Reading about Jack Link’s Beef Jerky Uses Physical Comedy For The Win →
This new Old Spice spot feels a little, well, sequel-y (is that even a word?), but it's still inventive--and sells the hell out of the product. Glad these ads are getting the recognition they deserve. They're a testament to the power of a great--and fun--idea. …
Continue Reading about Another One Of The Ads Your Ad Should Feel Like →
By David Burn
George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors of marketing and psychology at Stanford and the Haas …
Continue Reading about Agency Types Turn To The Academy For Answers →
By David Burn
Last week we took up game theory in this space. Today, with the help of Reuben Steiger, CEO of social media agency Millions of Us, we're looking at game mechanics, and the impact these mechanics can have on marketing. Writing in Ad Age, Steiger says: Today, the research on buying behavior is beginning to be reframed in terms of gaming mechanics. Game mechanics are the rules and rewards that make a particular game fun …
Continue Reading about Gamification, Second Cousin To Californication →
In the wake of the BP oil spill, Forbes takes a look at what other oil companies are doing to get their message out: Shell Oil recently launched a campaign created by JWT in London that trumpets the company's efforts to "build a better energy future" by delivering liquefied natural gas to Japan and creating emissions-butting fuel for factories in Brazil. The Netherlands-based company rolled out the campaign, themed …
Continue Reading about Oil Companies’ Image Ads Keep Flowing →
By David Burn
Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense--the ubiquitous crackers are a party snack, after all. Here's another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks like the festers want them back next year. …
Continue Reading about When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay →
By David Burn
Creature introduces it version of Coca-Cola's Happiness Machine for Seattle's Best Coffee, a Starbucks brand. While it's not a new idea, the big red fridge was definitely a surprise and delight to the Los Angelenos who encountered it, and its innards full of chilled SBC cans. …
Continue Reading about Seattle’s Best Coffee Gives People Something To Be Excited About →
By David Burn
I'm confused by this bit of news from MediaWeek: MSNBC.com will roll out a sweeping redesign that encapsulates what publisher and general manager Charlie Tillinghast called "a major rethinking of what a news site is." At the heart of that redesign is a philosophy that Web pages needn't be text centric, and that Web ads should be large and not relegated to the periphery. "We don't start with the premise that this is a …
Continue Reading about Digital Semantics: One Man’s Banner Is Another Man’s Display Ad →
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