Jack Link’s Beef Jerky Uses Physical Comedy For The Win

Jack Link’s Beef Jerky is back with new television commercials–its first since 2008. A continuation of its popular Messin’ With Sasquatch advertising campaign, the new spots feature more classic pranks played on the unsuspecting woodlands creature.

“The campaign boasts a grab-life-by-the-horns mentality,” says Brock Davis, creative director at Carmichael Lynch, the agency on the campaign.

New ads will rotate on major cable networks including Comedy Central, ESPN, Fox Sports Net, National Geographic, OLN, Speed Channel, Spike TV and TBS. Each of the new Baker Smith-directed spots were shot in HD and 5.1 sound.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.