[via Columbia Journalism Review] …
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Curated Word-of-Mouth Used To Inspire North of the Border Vacations
One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the …
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Yet Another Facebook Story: Liking What Your Friends Like (That’s Why You’re Friends)
According to The Wall Street Journal, Facebook is aggressively pitching their social-context ads to big advertisers like Ford Motor Co. The ads appear on the right side of a user's homepage, with an image and headline from the advertiser. You can also see if your friends like the ad or the company that paid to put it there. "Marketers have always known that the best way to sell something is to get your friends to …
The Language Of Trust Takes A Singular Look At Doublespeak
In this day and age of corporate doublespeak and political manipulation, the importance what's being said takes a back seat to how it's being phrased. And through it all, consumers and voters simply don't believe much of what they hear anymore. Michael Maslansky explores the world of corporate communication in The Language of Trust: Selling Ideas in a World of Skeptics. There are some interesting case studies and …
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Are Mobile Ads Just Plain Annoying?
It's a small study, so take it for what it's worth, but eMarketer.com cites a study of female college students that suggests mobile ads are a turn-off: A Ball State University study of a primarily female group of college students found that a majority of them had seen ads on their phones, including 51.2% of smartphone or touchscreen phone users and 61.3% of feature-phone users. Text ads were most prevalent. Their …
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tenfour — Message Received
Daniel Timothy Wood of PMSI was one of the first ad biz friends I made in Portland, thanks to an introduction from Friend of AdPulp (FoAP) and freelance copywriter, Todd Davidson. Today, Wood sent me a notice about all the changes PMSI has been undergoing of late, including a name change, a new office and new agency ownership. PMSI is now tenfour. "We changed our name to better represent our commitment to being true …
A Peek Into Allen & Co.’s 28th Annual Northern Rockies Confab
Boutique investment bank Allen & Co. hosts a swanky gathering of media moguls each summer in Sun Valley, Idaho. According to Reuters, there are no mega mergers on the docket this year, but there is significant interest in individual media assets such as TV stations, radio companies and newspapers. Disney CEO Bob Iger arrives in Sun Valley on Tuesday "TV network affiliates as well as radio stations are areas where, …
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I Blog For Bikes
People for Bikes wants to let policy makers, the media and the public know that bicycling is important and should be promoted. Here's their print campaign in support of Bike To Work Week. Colle + McVoy teamed up with the national coalition Bikes Belong to create People for Bikes, an entirely new brand and movement to make our world a more bike friendly place - to build more trails, paths and bike lanes, to make …
