GAP Inc scrapped a new logo on Monday just a week after launching it following an "outpouring of comments" online and from customers in support of the original blue box design it's had for more than 20 years. "We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back," said Marka Hansen, president …
Heads Down, Thumbs Out
Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point is brought to you by a company that sells phones. Do with its dubious message what you must. [via Tom Jeffrey] …
Many Are Searched, Few Are Found
Domain name purveyor, Go Daddy, wants to help small business owners find new customers. This is why: Seventy percent of households now use the Internet to find local products and services. Yet many of the local providers of essential services, like barbers, pet groomers and dry cleaners, have a weak Web presence or no Web presence at all. Even so, small business owners can "do it themselves" by pursuing a search …
Dude, Email Me
Adweek is out with its Digital Hot List 2010. One article in the special edition features five "key execs under 30 who are setting the pace." Of the five trailblazers listed, I'm most interested in Ben Lerer, Co-founder of Thrillist. Actually, I'm interested in his business model, which relies heavily on the email platform. Thrillist was born as a new-school digital publishing venture that used the decidedly …
Yes, Money Can Buy Hipster Caché
Several years ago I pitched Camel on the idea of starting a record label. The idea was for the brand to "discover" emerging artists and support them by producing their first album, which would then be distributed via Camel.com and the brand's event series, as well as through traditional merchandising channels. There really ought to be a word for what it feels like to pitch the right idea to the wrong client at the …
A Good Day To Say “I Do”
We went to a wedding yesterday. Apparently it's something a lot of people will be doing today, as well. Brides magazine estimates that 31,050 couples will be married today -- almost 10 times as many as marry on a typical Sunday -- to take advantage of the perceived benefits of writing one's wedding date as 10/10/10. To capitalize on the ardor of the numerologists, Brides is operating a "pop-up" store in the SoHo …
What Works For The Matrix, Also Works For Rip Curl
Timeslice Films Rip Curl conducted an ambitious bullet-time shoot in Malaysia's Sunway Lagoon Wavepool featuring surfers Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson. The two-day rental of Sunway Lagoon Wavepool allowed Rip Curl and Timeslice to operate in a more stable environment than the open ocean offers. The Rip Curl surfers were repeatedly towed into the machine-controlled waves by Jetski …
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Holding Company Aggregates Its Social Elements — Seeks More In The Sum
Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. "We put digital at the core of our agencies globally back in 2005. Today we're probably doing more in the social media space than any other agency globally and this move simply groups all of our efforts under one umbrella brand," said David Jones, global CEO of Havas …
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