Content is King. I better you haven't heard that one in a while. It's all Context is King these days. Yet, sometimes content and context meet and form a beautiful union. That could be the case in Delhi. According to Ad Age, Wieden + Kennedy's 3-year-old Delhi office is publishing Motherland, a magazine about India, which sells for $2.20 at newsstands, bookstores, boutiques, art galleries and at the airports of major …
When It Comes To Skilled Use of New Media, Conservative Is The Wrong Thing To Be
David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today's empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality. Genentech's David Purdie on Changing the Industry's Conservative Philosophy from Zemoga on Vimeo. [via Pixels and Pills] …
Despite Squabbles About Effectiveness, Online Advertising Continues To Soar
If you sell display advertising on one of the world's top Web sites, you've got plenty to be happy about. According to Brandweek, "the recession doesn't exist on the Web. At least based on the momentum surrounding online advertising, which is back to it's pre-downturn, every-quarter-sets-a-record pace." Advertisers spent $12.1 billion on the Web during the first half of 2010, a record for a half-year period, …
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Another Beer Brand Enters The Curated Culture Game
What's Singha TransPortraits? It's a new project from GERTRUDE and Thai beer brand Singha that claims to be "a worldwide art movement." Inaugural Singha TransPortraits events are being held in Los Angeles, Paris and Tokyo this month. The campaign culminates with a chance for consumers to win a trip to Singha's Ultimate Full Moon Party in Thailand in Spring, 2011. …
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If They’re Good Enough For Howard Gossage And David Ogilvy, They’re Good Enough For You
How popular are coupons today? They're so incredibly popular people are BUYING them left and right. In fact, Business Insider reports that Restaurant.com sold a whopping 1.5 million coupons nationwide in just 48 hours by telling consumers they were getting in on a Groupon-like deal. The Insider notes that Restuarant.com felt the need to frame its sale as a Groupon-esque daily deal, when it was actually just a …
Creative Is Chaos, How Do You Draw That?
University of Oregon Advertising professor, Deborah Morrison, is interested in the creative process. Her new book, The Creative Process Illustrated: How Advertising's Big Ideas Are Born, co-written by W. Glenn Griffin, explores the subject in detail. "We asked writers and art directors to draw how you think," Morrison said. Morrison and Griffin also asked some of the book's contributors to appear on …
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If You’re Interested In Cigarette Work, Here’s A List Of Agencies That Do It Well…
If you're a fan of AMC's Mad Men, you might be wondering if Sterling Cooper Draper & Price will be able to hold it together after the loss of the Lucky Strike account and Don's public purge of a self-promo ad in The Times. Last week, I thought Sterling was going to jump from a window. This week Cooper asks for his shoes back and walks away. Meanwhile, the other partners are ponying up personal savings to keep the …
See A Cool Ad Banner? Keep It!
You know all the display ads that you never bother to look at? Now you can start collecting them in an online scrapbook of sorts. Go ahead and dance! According to Business Insider, the company behind this online innovation is called AdKeeper. Here's how AdKeeper talks about its new product: With one simple click of a button, consumers can place ads of their choice into their personal 'Keeper™," offering them absolute …
