Creative Is Chaos, How Do You Draw That?

University of Oregon Advertising professor, Deborah Morrison, is interested in the creative process. Her new book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, co-written by W. Glenn Griffin, explores the subject in detail.
“We asked writers and art directors to draw how you think,” Morrison said.
Morrison and Griffin also asked some of the book’s contributors to appear on camera.

Morrison is speaking at a Portland Ad Fed luncheon next Friday. I’m ready to hear more from the professor, although I’ve heard enough from Roddy and Palmer for one afternoon.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.