Despite Squabbles About Effectiveness, Online Advertising Continues To Soar

If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about.
According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.”
Advertisers spent $12.1 billion on the Web during the first half of 2010, a record for a half-year period, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
But not everyone is sharing in this new found wealth. The top 10 ad-selling properties hauled in 70 percent of advertising revenue during the second quarter of 2010. So it’s the same old rich get richer story.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.