Adpulp
Advertising News and Know-How
By David Burn
DeVito/Verdi has been doing outstanding work in the hospital category for years. Now the New York agency is back for more. This time for Abington Memorial Hospital in suburban Philadelphia. …
Continue Reading about These Spots Are Dated, In A Good Way →
By David Burn
Microsoft Office for Mac 2011 presents "Id3a01ogy" -- a three part web documentary series that delves into the creative process. id3a01ogy is directed by Dennis Liu. This is how Liu describes the project: "It basically celebrates 'ideas' and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The goal was to integrate the new Office 2011 UI, …
By David Burn
Matthew Creamer of Ad Age sees lessons in agency branding in the 4th season of Mad Men, which wrapped up on AMC last night. He also sees a growing need for such branding from an industry that truly has no excuse. These days, an agency is both blessed and cursed by what feels like an endless array of communications channels into which it can insert its brand. There's all that older stuff, plus corporate websites, …
By David Burn
Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but the general idea is if the rate drops below their standard $200/hour, it means the agency …
By David Burn
Cool-jams wicking sleepwear outperforms all other leading wicking brands when it comes to night sweats, hot flashes, menopause, etc. Of course, this has not a thing to do with AT&T mobility, but the copywriter working on the following AT&T commercial thought it would be funny to add two lines of dialogue that gives the sleepwear provider some free prime time advertising. Since the spot started airing earlier this …
By David Burn
Agency: Bruketa & Zinic Client: Animal Friends Croatia …
By David Burn
The Advertising Coalition, comprised of leading trade associations, media and marketing companies, commissioned a comprehensive study to assess advertising's economic impact across 52 industries and state and national governments. The study found that US businesses spend $279 billion in advertising annually and that each dollar spent on advertising generates nearly $20 of economic output. When you use that multiplier …
Continue Reading about New York City and L.A. Remain Epicenters In The Ad Biz →
By David Burn
The AdPulp Interview is one of my favorite features on the site. I get to ask smart people about important topics of the day in our industry and learn from them in the process. With that in mind, I'm excited to offer you the following interview with Tom Asacker. Tom's one of the good guys with a wry sense of humor to compliment his deep sense of purpose. We've talked on the phone over the years, and Tom has written …
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