It Says You Like Cool-jams

Cool-jams wicking sleepwear outperforms all other leading wicking brands when it comes to night sweats, hot flashes, menopause, etc. Of course, this has not a thing to do with AT&T mobility, but the copywriter working on the following AT&T commercial thought it would be funny to add two lines of dialogue that gives the sleepwear provider some free prime time advertising.

Since the spot started airing earlier this month Cool-jams sales have tripled. “We suddenly started getting calls from all kinds of people about the Cool-jams Sleepwear they heard about on the ATT commercial. We are not sure if the spotlight on our company was intentional or not, however we are grateful to AT&T for the publicity,” explains Anita Mahaffey, Cool-jams CEO.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.