According to The New York Times, Oakland-based Earthjustice, a nonprofit environmental law firm, has found an innovative way to raise money and bring attention to their cause. Earthjustice teamed with location based service, Foursquare, to create a check-in-and-give campaign. As the ad says, "Every time you check in, an Earthjustice donor will donate $10 to protect endangered species." Ray Wan, the marketing manager …
Talking Bass Says “Catch Me” In Long-Winded Monlogues
Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation's Anglers' Legacy program is aimed at tapping into people's passion for fishing by asking them to introduce the sport to someone new. I actually love the pace of the second, longer form spot. It's soooooo sloooowwwww and that's an excellent way to grab someone's attention today--provided you can also …
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Making Mom Laugh, Helps Mom Make Dinner
With the launch of its latest content play, Kraft Foods is hoping moms will laugh out loud (LOL). Of course, Kraft is no stranger to content. According to Chicago Tribune, the company debuted "Kraft Television Theater" in 1947 to to promote new products including sliced process cheese (1950) and Cheez Whiz (1952). Julie Fleischer, Kraft's director of consumer relationship marketing, content, strategy and …
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10 Not So Litte Things To Help Turn Your Agency Around
As a help to brand planners everywhere, Gareth Kay, Director of Brand Strategy at Goodby Silverstein & Partners, has offered up 10 "little ideas" on his blog. Here they are: #10 - be interesting, not right #9 - get obsessed by games #8 - be a magazine editor #7 - break the tyranny of the big idea #6 - get out of the messaging business #5 - turn data in to meaning #4 - be people powered #3 - be recombinant #2 - more …
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UnMarketing: An Odd Title But A Better Book
I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn't expecting much from Scott Stratten's UnMarketing: Stop Marketing. Start Engaging. "UnMarketing" sounds, well, unctuous. But I was surprised as to how much I enjoyed it. First and foremost, Stratten has a good sense of humor and it shows in his writing. The book lays out the many ways social media and word-of-mouth …
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No Duck, No Flo, No Deep-Voiced Announcer…Is This Really An Insurance Campaign?
RPA in Santa Monica, along with ShadowMachine--the producers of the Emmy Award-winning show Robot Chicken--present didactic puppets on behalf of Farmer's Insurance. …
It’s Not A Kitchen, It’s A Hipster Party Room
Mother London and recording artist Jona Lewie have teamed up to sell Ikea kitchens, which in no way resemble your grandma's kitchen. [via Brandfreak] …
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R.I.P., Mr. C.
Sure, he was Mr. Cunningham on Happy Days, but I also remember him being the proud spokesman for Glad trash bags. Happy Days Star Tom Bosley Dead at 83. …
