Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation’s Anglers’ Legacy program is aimed at tapping into people’s passion for fishing by asking them to introduce the sport to someone new.
I actually love the pace of the second, longer form spot. It’s soooooo sloooowwwww and that’s an excellent way to grab someone’s attention today–provided you can also hold their attention, which these spots do.
