Archives for August 2010

Relax. Or Else.

Writing in Ad Age’s Small Agency Diary, Derek Walker tells a great story about a CEO tirade. “What is this crap?!” (He used another four-lettered word.) He continued looking down at the work on the pool table. “Everyone get out here. Now.” Everyone hurried around the table, including our creative director. We stood there silently […]

AmEx Invests In The Boom, Not The Bust

The following American Express OPEN’s “Start Booming” testimonial features Divya Gugnani, owner of the culinary web company Behind The Burner in New York. For Gugnani “Booming” is getting paid faster. After using social media to reach 140,000 subscribers in just two years, Divya needed her cash to flow as rapidly as her company was growing. […]

The Apple Doesn’t Fall Far From The Bogusky Tree

This is classic footage of Alex Bogusky and his dad Bill.

Hell Hath No Fury Like A Social Media Advocate Running On Little Sleep

Right now, the Twitterverse and the advertising world is learning that Edward Boches of Mullen didn’t have a good night last night. He stayed at a Marriott, and his room had all sorts of problems. OK, so maybe it’s not your fault that my hotel room ceiling leaked all night long. Though the fact that […]

You Can Put A Price On Exclusive Niche Content That Helps People Do Their Jobs

Miles Galliford, co-founder of SubHub, a company that makes it easy to build a membership site and charge for access to premium content, says, the number one reason that people pay for content is because they can’t get the information they need elsewhere for free. Writing on Marketing Profs, Galliford argues: “Successful membership websites tend […]

When You’re A Puma-Wearing Hipster, The Night Too Is For Sport

Here’s some new work for Puma from Droga5. The San Francisco Egotist says, “not a single frame of it feels forced or fake.” Okay, but the decision to go after the “after hours athlete,” instead of real athletes, is a bit forced.

Paywalls Are Digital Stop Signs

The Times of London has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore. This is why: Currently the Financial Times and The Wall Street Journal are the only other major […]

Tracking You At The Mall? There’s An App For That

We’ve been hearing about location-based apps for a while. This one sounds like a big one. From The New York Times: Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room […]