AmEx Invests In The Boom, Not The Bust

The following American Express OPEN’s “Start Booming” testimonial features Divya Gugnani, owner of the culinary web company Behind The Burner in New York.

For Gugnani “Booming” is getting paid faster. After using social media to reach 140,000 subscribers in just two years, Divya needed her cash to flow as rapidly as her company was growing. So she started invoicing with AcceptPay. Now her advertisers have more ways to pay, and she’s getting paid around three weeks faster.
“We launched this campaign to highlight the ingenuity and innovation that business owners are using to drive their companies forward, even as this economic environment continues to challenge many of them,” said Julie Fajgenbaum, vice president at American Express OPEN.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.