Archives for February 2010
PORTLAND–Around the corner from Wieden + Kennedy, through an unmarked door on NW Davis St., geeks gather daily to pursue their projects as part of Portland Incubator Experiment (PIE). Last night the gathering included about 40 guests intent on hearing from Marshall Kirkpatrick of Read Write Web, one of the leading tech journalists in the […]
Citrus, with offices in Bend and Portland, introduces this new animated spot for Montana Lottery’s twice-daily game called 10 Spot. The new spot is likely to be effective, but one of the things it might be effective at is making the lottery seems like child’s play. Vicevertising is typically burdened by industry regulations, but I […]
John Willshire, Head of Innovation at PHD Media in London asks, “How do you socialize production?” He says the answers to this question add up to a new “blueprint for the communications industry.” His point is we need to stop searching for the one big idea that can be communicated in a mass channel. In […]
DISH Network has decided that their rival’s reliance on celebrity endorsements is lame, and more importantly, a waste of the their consumers money. What’s interesting about this is the fact that DirectTV isn’t known for these endorsements, but rather for producing one of the best TV campaigns in recent years.
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning. “It’s one of those commercials you have to see to believe,” said Tor Myhren, chief creative officer of Grey New York. “I could try to explain it, but you’d probably […]
Who are these ads speaking to? Seriously, I’d like to know. Technically speaking, the spots are well made. My problem is with the strategy. I don’t see Target shoppers connecting with these spots, and I don’t understand the need to remind Target shoppers what products are available in the store, particularly when the products in […]