According to Ad Age, custom magazines from package-goods marketers have been around for a while, but a new wrinkle in the U.S. rollout of beauty magazine Rouge, is the use of the mommy blogger community to help build the database of the relationship-marketing program. P&G first launched Rouge in Canada in 2005, then tested the magazine with 2 million U.S. households last September. The full rollout with the fall …
This Print Is Jumpin’
Sometimes a demo is just what the doctor ordered. This is one of those times. Andrew Bell of Barbarian Group explains how the project came together. This is all the result of a three-way collaboration between the editorial staff of Esquire, the uber-talented designers at Psyop, and us. It was awesome getting to see first-hand all the exceptional talent that gets poured into an issue of the magazine, and …
Real Life McCann Welcomes Fictional Agency
The folks at McCann Erickson probably liked, and disliked, the season finale of "Mad Men." The episode featured Sterling Cooper set to be sold to 1960's era McCann, an agency described as not a good one for Don Draper & Co. to work for. 2009's McCann decided to play along: McCann Erickson bought ads that appear in the Nov. 16 issues of the trade publications Adweek, Brandweek and Mediaweek, which carry the headline …
Continue Reading about Real Life McCann Welcomes Fictional Agency →
RPA Spreads A Fever
Honda Crosstour is a new vehicle being promoted by an old song. …
Stream With Me
My jaw is on the ground. Social media scholar, Danah Boyd, spoke at Web2.0 Expo in New York yesterday and now her talk is available in "print" on her site. Here's one bite of that nourishing feast: Consider what it means to be "in flow" in an information landscape defined by networked media and you will see where Web2.0 is taking us. The goal is not to be a passive consumer of information or to simply tune in when …
Boing Boing Bringin’ It
Montreal-based Fluorescent Hill throws down the animation gauntlet in the following video from N.A.S.A., featuring Tom Waits and Kool Keith. [via Boing Boing] …
Make This Van Sing
Victor & Spoils, "the world's first creative (ad) agency built on crowdsourcing principles," is conducting a contest for its client DISH Network. 99 Designs is hosting the contest, whose aim it is to "develop a creative look and message for DISH Network installation vans in order to attract new customers." Five winners will be awarded $2,500 each. Thus far, 50 entries have been submitted, but none have gotten a mark …
Want My Attention? Send Me A FedEx With Something of Value In It
I don't know how many times I've said, "If you want people to sit up and take note (of whatever), send a FedEx." An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally got my attention and piqued my curiosity. "I wonder what's in the box," I said aloud. When have you ever said the …
Continue Reading about Want My Attention? Send Me A FedEx With Something of Value In It →
