This Print Is Jumpin’

Sometimes a demo is just what the doctor ordered. This is one of those times.

Andrew Bell of Barbarian Group explains how the project came together.

This is all the result of a three-way collaboration between the editorial staff of Esquire, the uber-talented designers at Psyop, and us. It was awesome getting to see first-hand all the exceptional talent that gets poured into an issue of the magazine, and collaborating with the brilliant design minds of Psyop was something we’ve wanted to do for a long time.
The whole process started when Esquire approached us looking for an idea that would make their December issue, also known as their “Best and Brightest” issue, be something really unique. We suggested Augmented Reality as a piece of technology that would fit the bill perfectly. We started to collaborate on what that might look like, considering the possibilities for an AR-ified version of magazine staples like the “Funny Joke from a Beautiful Woman” as well as articles specific to the issue.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.