With so much focus on accountability and ROI, there's an increasing pressure on agencies to prove their advertising works. And with interactive, agencies are asked to provide detailed metrics whenever possible. The trouble is, the more consumers know about how much they're tracked online, the more they don't like it. So with the specter of legislation looming, the ad industry is attempting some self-regulation. From …
Worthy of Further Clickery, Vol. 2
On Nov. 1, I put up a list of sites deemed by me to be Worthy of Further Clickery. The month's not even out, and I'm here I am doing it again--hey, there's a mountain of material out there. When you're not deeply absorbed in this site, getting drunk or working under an intense deadline, you might enjoy the following: PAIR dialog Simon Mainwaring Lies, damned lies and statistics Kiss my black ads Confessions of a …
What Can Brown Do For Me? Brown Can Curate My Business News, For Starters.
Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad Age piece shows. ...digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can separate art from junk online. However, in this era, journalists won't be the only ones to fulfill it. Brands can play here too. …
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What I Miss By Not Living In the Center of the Media Universe
Spotlight On NW Creative: Executives In Residence at U of O
Rishad Tobaccowala and Simon Mainwaring were in Eugene last week as part of the Executives in Residence program at the University of Oregon School of Journalism. According to Ad Age, Tobaccowala and Mainwaring spent three days working with students in seminars, workshops and meetings with faculty. Here's a video the students shot of Mainwaring: I like how near the end of this segment he says it's sometimes necessary …
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Coke Stares Into the Crystal Ball
Coca-Cola execs hosted an Investor and Analyst event on November 16 and 17 in Atlanta to discuss the company's "2020 Vision and Roadmap for Winning Together." According to Ad Age: Coke pulled out all the stops at the meeting, its first such confab since 1998. There was a dinner designed by Linton Hopkins, named one of 2009's best new chefs by Food & Wine, using Coca-Cola as a key ingredient; a sampling of …
Hear This, Vol. 2
Back in August, marketing podcaster Bob Knorpp invited Danny G. and me on his weekly radio show, The BeanCast. Apparently we didn't break anything, because Bob asked us back for more. We recorded "Episode Eighty: Scrubbing Rupe" tonight via Skype. You can download the MP3 directly, or head over to the iTunes store. Bill Green of Make the Logo Bigger and Dirk Singer of Cow (in the U.K.) also appear in this episode, …
Online Advertising Does Work When It’s Properly Managed, Analyzed and Optimized
Frank Addante, CEO and Co-Founder of Rubicon Project wants to "keep the Internet free and fuel its growth." His team plans to do this by helping publishers make money from under-utilized online ad space. Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 is advertisers using keyword search as a proxy to reach audience. But, both these …
