2009 is coming to a close and for many of us in media, marketing and advertising, it’s a time to be thankful for our very survival. Cheers to that! No doubt, the stormy economy hurt a lot of our businesses and cost people jobs and income, but it also forced people to rethink some old […]
Archives for December 2009
…about the use of “A Change Is Gonna Come” in this fine advertisement: That’s one of the many thoughts I have about this spot. It’s airing now. Tax season is just around the corner, folks!
Ian Schafer of Deep Focus, Noah Brier of Barbarian Group, Brian Morrissey of Adweek, and Alan Wolk got together at Morgan’s Hotel in Manhattan last fall to discuss current issues in marketing communications. Thanks to the presence of video cameras in the room, we can now drop in on the conversation. The Social Media Bubble […]
Uncredited voiceovers can be lucrative gigs for famous actors and celebs. Which is sort of funny, because often times the voices go unrecognized. How many voices can you identify in the following presentation from Slate V?
In the 90s people wanted a Jolt from their soda. The LA Times reports on how times change: Southern California has become the bestselling market for Mary Jane’s Relaxing Soda, a sugary drink laced with kava, a South Pacific root purported to have sedative properties. Matt Moody, a Denver nutritional supplement developer who created the […]
Time spent on a site is one important indication of user engagement, a key factor for advertisers to consider when placing online media buys. According to The Wall Street Journal, visitors spent about 13 minutes on average at LinkedIn during October, while Facebook users logged about 213 minutes and MySpace users spent 87 minutes. Which […]
It takes vision to see beauty in data typically reserved for a spreadsheet. The technologists in the employ of Crispin Porter & Bogusky have vision. Vision to create interest in what might otherwise be nothing more than mundane housekeeping for the agency. Director of Integrated Production, Dave Rolfe, explains why his team is projecting a […]
The trade press is fascinated by digital. Perhaps they believe their own existence depends on it, as well as the existence of the entities they daily report on. Adweek and Ad Age are both featuring articles about digital trends to look for in 2010. Ad Age reached out to Duncan Southgate and Ken Mallon for […]
NBC Bay Area reports that Yahoo–a company characterized as having some baggage–sent a crew to San Francisco and San Jose Airports on Dec. 23 to help people with their luggage by paying the airline’s new baggage fees for unsuspecting travelers. What does this have to do with search or with content? Nothing, but it is […]
Newsweek is running an interview with Amazon CEO Jeff Bezos where he speaks openly about his company’s long-term approach to satisfying customer needs. Naturally, Amazon’s Kindle is at the center of the discussion. Here’s a look at of one question and answer from Newsweek: Q. Have you been surprised by the Kindle’s success? A. Astonished. […]