Archives for August 2009

One Day You’re A Creative Director, The Next You’re Not

Marc Colucci a director with Picture Park in Boston is the director of “Lemonade,” a new documentary about laid off ad peeps finding their way in the New World Order. On Please Feed the Animals, Colucci says, “I wanted to be a part of this film so that I could help my laid-off friends and […]

Go Boring Go

Young + Rubicam/SoCal has launched a contest for Toshiba pitting two small towns against one another–Boring, OR vs. Normal, IL. According to OC Weekly, the idea is to have viewers decide which town becomes more exciting thanks to Toshiba laptops, with the winning town receiving $15,000 in technology upgrades for their local school system. Learn […]

Greenpeace Wins One For the Forests

According to a Greenpeace press release, Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, has been convinced to institute stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Kimberly-Clark plans to obtain 100 percent of its wood fiber for […]

Nothing To Fear, But The Supermodel Herself

According to The Local, a commercial for Apoliva featuring Swedish supermodel Adina Fohlin has frightened over 100,000 Swedes into joining a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”). The description of the Facebook group reads: “Those of us who have a TV […]

Incubators Need Constant Monitoring, Or The Baby Gets Cooked

Rick Turoczy’s blog, Silicon Florist, which dutifully covers Portland’s hi tech startup scene, wrote the other day about Wieden + Kennedy’s involvement in a new venture called the Portland Incubator Experiment (PIE). Turoczy says PIE is “a collaborative project between W+K and members of the tech community designed to help Portland spin up more tech […]

Tossing Sacred Cows On The Open Fire

Mark Wnek, chairman-chief creative officer of Lowe/New York let one rip on AdAge yesterday. As a result, I think more highly of him today. Brilliant execution is largely what wins creative awards; the depth, breadth and scale of the idea are secondary at most. Great ideas not so brilliantly executed win nothing, while brilliant one-off […]

Today In Twitterverse: Enjoy The Buzz While It Lasts

Cody Brown, a Rails developer, online publisher and student at NYU, has some interesting analysis of Twitter to share on his blog. Twitter and Myspace are different companies in different markets but there is a lot of evidence to suggest that they share, and will always share, the exact same problem. MySpace and Twitter are […]

Why Give It To All For Free, When Hardcore Fans Will Pay?

News Corp. lost $203 million in the latest quarter due to a huge writedown at MySpace. But that’s not going to get the old man down. Not at all. A day after that bad news hit, Rupert Murdoch is making new news by saying News Corp. is ready to start charging for online content at […]