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Microsoft to Buy Yahoo. Google to Scratch Chin.

Microhoo! According to Market Watch, Microsoft Corp. offered to buy search-engine operator Yahoo Inc. for $31 a share, or $44.6 billion, in an effort to better compete with online-advertising juggernaut Google Inc. Microsoft executives acknowledged that Google is the 800-pound gorilla of the search market and said a partnership with Yahoo would create a stronger rival. "We're very, very confident that this is the …

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First “X” Now “S”

Publicis Groupe is intent on helping corporations go green. As such, they've purchased Act Now, a pioneering sustainability consultancy in San Francisco. Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network. The group's mission is to "activate corporate and consumer action on a mass scale to address environmental and economic sustainability." Kevin Roberts, CEO Worldwide Saatchi & …

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Drawing The Story Out Of The Brand

Shelly Lazarus, the CEO of Ogilvy & Mather, is speaking my language. "Brands are more than checkbooks to develop content. Brands are cultural artifacts that have inherent story values. We see ourselves as being both in the entertainment business and the product business." But she loses me here: "We can come up with a brand idea, but we can't do programming. We wouldn't start to even try." Why wouldn't we try? In my …

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Google’s Stock Slides. Executive Team Says, No Worries.

In this day of quarterly numbers and short-term decisions, it's refreshing to see a company move counter to this trend. According to The Wall Street Journal, Google is such a company. Messrs. Brin, Page and Schmidt made it starkly clear in Google's so-called "Owner's Manual," filed as part of the company's IPO prospectus in April 2004, that they would not shy away from making big long-term bets at the expense of …

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