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Advertising News and Know-How
By David Burn
Advertisers are reaching a coveted demographic via lifestyle 'zines with opt-in email newsletters, according to LA Times. The median household income of Thrillist subscribers, for instance, is $107,000, dwarfing Sports Illustrated's median of $63,605 and Maxim's of $65,710. "Magazines like Stuff and Cargo have been going under, and we've been taking their place in the market," said Ben Lerer, a co-founder of …
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By David Burn
Creativity takes us on a video tour of CP+B's Integrated Production department. While the piece does appear to be more pr than journalism, if you put that aside there is some learning here for people interested in the organizational challenges presented by online media. [via Agency Spy] …
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By David Burn
I've mentioned before how well Scott Karp wraps his mind around the big media topics of our day. He does it again as he considers the MicroHoo! marriage. The main problem with Microsoft and Yahoo, looking forward, is that they are not web-native companies — they rely on centralized control models, rather than distributed network models — thus they are not aligned with the grain of the web, which is a fundamentally a …
By David Burn
MyTalkingStain.com neatly extends P&G's Super Bowl spot. You can download a buddy icon, win a prize, revisit the commercial or, wait for it...enter a make your own Talking Stain spoof spot. …
By David Burn
The iconic VW van is 60 years old this year. DDB Paris is celebrating the fact with a poignant series of throwback ads. [via Adland] …
Continue Reading about Headline Writing 801: Instructor Permission Required →
By David Burn
There's a new metric in town—how many times a Super Bowl spot gets rewound. According to The New York Times, in homes with the TiVo video recorder service the commercials got a higher audience than the game. Todd Juenger, vice president and general manager for audience research and measurement at the New York office of TiVo, said, “There is rewinding and multiple viewing of the ads” on Super Bowl Sunday. It’s one of …
By David Burn
Adweek upgraded their site design. …
By Tom Asacker
“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” There’s joy in Gotham City today, and more than a little pride, but none of it should be felt by Super Bowl XLII advertisers or their agencies. Last night’s performance was disappointing and instantly forgettable. From heart-warming Budweiser Clydesdales, a viewer created Doritos ad, and Justin Timberlake to …
Continue Reading about Bill Cosby on the First Law of Advertising →
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