I noticed that New Yorker, Fred Wilson, used Gridskipper to find Blue Bottle Coffee in San Francisco this weekend (while looking at colleges with his daughter). I learned to drink coffee in San Francisco, so the topic is one I have passion for. So does San Francisco lifestyle book, 7x7. 7x7, in effort to provide context for what it calls "the third wave" in coffee culture, quotes Joel Pollock, head roaster at …
Bravely Forging New Paths Into Media Universes Unknown
"For the first time in its history, advertising must earn its own audience to make an impact." -The Escape Pod In order to draw me to their website and interest me in their story, The Escape Pod did not send a lame press release. They FedExed a framed poster of this self-promo ad instead (on a national holiday, no less): The ad is running on page 55 in the March issue of Fast Company, which also came in the box …
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Sacrilege Pays Off Big for Absolut
Since abandoning their legendary bottle campaign for their new Absolut World campaign, Absolut has seen global case shipments jump 9%, and increased market share in the crowded and competitive U.S. market. According to Ad Age, Absolut is the No. 2 U.S. vodka brand, trailing only Smirnoff. Absolut broke the 5 million case mark last year for the first time last year -- a status shared with only Bacardi, Smirnoff, …
AKQA’s Mobile Capabilities Bring Business And Accolades
AKQA is getting some nice press. Fast Company recently named them 48th most innovative firm in the world. Now, Adweek is putting the Digital Agency of the Year crown on their head. Let's look a bit closer at some of what AKQA is doing right. While AKQA undeniably excels at Web projects, it also has been especially effective in bringing together clients with emerging digital channels. The agency's global orientation …
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It Was The Best of Times, It Was The Worst of Times
The New York Times looks at the importance of storytelling in the workplace. Of all the repetitive, mind-numbing jobs in the late 19th century, cigar-rolling was special. Unlike sewing clothes, mining coal or forging steel, it was blessedly quiet. And thus cigar workers, whether in Chicago or Havana, were the first ones in their time who managed to introduce that vital commodity — distraction — onto the work …
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Local Business News On the Ropes
According to Ad Age, stand alone Business sections in daily newspapers are dropping like flies. Which sucks, because that's my favorite section of any newspaper. The Denver Post -- which folded its business section into other sections on every day but Sunday -- this month became at least the eighth daily to cut its stand-alone daily business section since early 2007. …
Geekdom’s Roving Reporter @ NewTeeVee Live
This conference happened last November, but I'm just catching Irina Slutsky's video coverage now. It's good stuff. …
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CEO in the Spotlight: Gina Bianchini
Gina Bianchini is an appealing spokesperson for social networking. The Stanford MBA and former financial analyst at Goldman, Sachs is now working with Netscape founder Marc Andreessen on Ning, a service provider that enables one to build soc nets around any interest. So far, 170,000 people or groups have chosen to do so. Here's the one that motivated me to join. …
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