Adpulp
Advertising News and Know-How
By David Burn
A few days ago I was wondering about P&G's FSIs and what, if anything, they had to do with content. In order to extend the dialogue on this topic, High Jive kindly clipped the following images from yesterday's paper and sent them AdPulp's way. Here's what High Jive is saying about these content-infused FSIs: P&G has been taking a “magalog” approach to their FSIs, attempting to make them feel like brochures. I know …
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By David Burn
Can TV adjust itself to the realities of direct marketing? TV doesn't have much of a choice, experts say. Advertisers continue to demand greater targeting and accountability as the growth in Internet advertising heats up competition for budgets. Comcast and Starcom MediaVest now have some data to push things in that direction. Conducting a 16-month study, they found that households that had TV ads targeted to them …
By David Burn
Ad Age is running an article on the former chief operating officer at WPP's Alliance, David Caruso. Caruso has started a new agency, Acme Content Co., dedicated to branded entertainment. "I felt in a big agency [branded content] still wasn't being treated with the respect and thought leadership that the other disciplines were," he said. "It was still sort of a black sheep." Part of the value of having an independent …
Here's an Absolut ad running in Mexico: The LA Times reports: The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world. The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known …
The Church of Jesus Christ of Latter-day Saints has always done a lot of traditional advertising. I remember seeing their commercials on TV when I was growing up. With renewed focus on the LDS church due in part to Mitt Romney's Presidential bid, the church is aiming to clear up misconceptions. From Deseret Morning News: The new print ad campaign features people who identify themselves and their quest to find God, …
Wherever you are in Ad Land, have a drink for our fearless leader, David Burn. It's his birthday today. David runs multiple blogs, a twitter feed, works at a cool ad agency, and goes to tons of live shows to keep up on the latest bands. He's either got more energy than anyone I know, or he lives 30-hour days. Happy Birthday big man! …
From Creativity: Paul Arden, an eccentric, revered creative responsible for some of the U.K.'s most popular advertising during his 14 years as Saatchi & Saatchi's executive creative director, died Tuesday of a heart attack. Mr. Arden, 67, left Saatchi in 1993 to start a film production company, Arden Sutherland Dodd, but continued to influence younger creatives with his first book, "It's Not How Good You Are, It's …
By David Burn
Adrian Ho at Zeus Jones is reflecting on leading firms like Google that "don't really use advertising agencies and instead rely upon innovative business ideas to communicate their benefits and values to their customers." Ho also mentions Alex Bogusky's 2004 claim that "everything is an ad" and wonders how ad people are coping with that news. Rather than creating "communications objects" that help to grow a client's …
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