Adpulp
Advertising News and Know-How
By David Burn
There are a multitude of ways to resist modern corporate culture. One can turn the TV off, walk to work or live off the grid. If one is an artist, there are even more options. Chris Held is an artist. Today’s highly refined marketing machine appeals to our personal hopes, wants, needs, and dreams to effectively entice us to the point of purchase. Advertisers have found such success by making many of the same promises …
Continue Reading about Finding Art In A Common Retail Practice →
By David Burn
Sarah Lacy, the BusinessWeek writer who caused a melee at South By last month, turns her attention from Facebook to Yelp for the moment. Yelp's real Web 2.0 bragging right is its business model. Unlike many companies in its peer group, Yelp provides a compelling advertising platform. People go there intending to make a transaction—say, find a Thai restaurant in New York or an accountant in San Francisco. And it's …
Continue Reading about Buying Ads On Yelp Is The Thing To Do →
By David Burn
According to Adweek, Chrysler is introducing a new customer-centric corporate tagline: "If you can dream it, we can build it." The campaign addresses topics, such as quality, fuel economy and safety. One print ad asks, "What exactly are the qualities of quality?" and features a lengthy essay on the topic that talks about "putting the customer back in charge." The new tagline appears at the end. "[The campaign] is …
Continue Reading about Listening Skills New Requirement For Brands →
By David Burn
American mobile marketing firms are looking to Asia and Europe for inspiration. They may have found it in QR codes, as mobile ticketing, payment, ID verification and other location-based uses are being invented for this technology. But are the funny looking barcodes catching on in this country? The New York Times says no, not yet. A company called Mobile Discovery, based in Reston, Va., is conducting the test at …
By David Burn
Copywriter, blogger, cartoonist and marketing consultant, Hugh MacLeod, has a book deal. His online manifesto, "How To Be Creative," has been picked up by Portfolio Books. I am happy to report that I have just signed a book contract with Portfolio Books [a Penguin imprint] to develop it into a book. Portfolio, by the way, is the same imprint that publishes Seth Godin's books. We even have the same editor, and I'm …
By David Burn
Research in Motion founder Mike Lazaridis spoke to BusinesWeek about innovation, management theory and other hot topics of the business day. Here's a small part of what he has to say: If you really want to build something sustainable and innovative you have to invest in R&D. If you build the right culture and invest in the right facilities and you encourage and motivate and inspire both young and seasoned people and …
Continue Reading about Nice Concept: Sustainable Innovation →
By David Burn
The Association of National Advertisers has once again asked 157 senior marketers what their top priorities are. For the second year in a row, the number one response was integrated marketing communications. Here's how CMOs and other senior marketers see their challenges: 1. Integrated marketing communications 2. Marketing accountability 3. Aligning marketing organization with innovation 4. Brand …
By David Burn
According to The New York Times, Charm!, a book written by a character on ABC's soap “All My Children” is doing well at retail, having sold 100,000 copies since its debut in February. The book also appeared on the New York Times best-seller list. Naturally, a fragrance called Charm, which is a product of the cosmetics company in the novel as well as a plot point on the soap, will be on sale in Sears stores …
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