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What Do You Do For A Living? I Create Cultural Movements.

Scott Goodson, Founder, CEO and Chief Creative Officer of StrawberryFrog, is not content making ads. Far from it. For Goodson and his fellow amphibians, it's all about inspiring "Cultural Movements." Cultural Movements is the StrawberryFrog way. It is our process to come up with innovative strategies for our clients. Cultural Movements is the StrawberryFrog competitive edge, our DNA. It sets the course for all the …

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Branded Content, aka Advertainment. What’s Your Policy?

"Transit," a short film by Steph Green The Responsibility Project from Liberty Mutual is a microsite that builds on the brand's "Resonsibility. What's Your Policy?" ad campaign. Here's how the brand describes it: It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letters from people all over the country thanking us. We …

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Warhol’s “32 Campbell Soup Cans” Not Ads. These Aren’t Either.

Chicago artist Pamela Michelle Johnson likes to paint still lifes of food items on large canvases. From her artist statement: In the American Still-Life series, Johnson takes on another fixture of contemporary American life, and does so with no apologies. When confronted with a six-foot tall canvas of enormous and precariously balanced hamburgers, waffles, doughnuts, or peanut butter and jelly sandwiches the viewer …

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Today In Twitterverse: Everything’s Coming Up Sixes

Paul Ford is the author of Gary Benchley, Rock Star, a novel that was originally serialized on The Morning News, where he's a contributing writer. He is also an editor at Harper’s Magazine, an occasional commentator on NPR’s All Things Considered, and sole proprietor of Ftrain.com. He also writes Twitter posts of exactly six words each. …

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The Octopus’s Media Garden

Perez Hilton is taking over. His site drew 2.8 million unique visitors in February, according to comScore Inc., making it the ninth-most popular entertainment-news site in the U.S. According to The Wall Street Journal, the ubiquitous purveyor of celebrity gossip on the Internet, is now expanding his empire to the airwaves. Starting May 5, the blogger, whose real name is Mario Lavandeira, will have his own twice-daily …

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This Surf Report Brought To You by Quicksilver/Roxy

The 30-second spot might be out of vogue at the moment, but that's not a concern when you work on a brand that's deep into lifestyle marketing. When you're on a brand like that, you can make an entire film. Without leaving the ad biz for Hollywood. Fresh Creation points to one such film from Roxy, Quicksilver's womens line of surf gear. Steve Hall at Adrants says, "who doesn't like to watch girls in bikinis surf, …

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Embody Fearlessness

Steffan Postaer has been warming up on his blog, Gods of Advertising, for the past few months. Today he put hot iron to flesh in a post about fear. By definition the creative process is fearless. Scared people don’t make anything well except walls and weapons. Humphry Davy and Thomas Edison did not invent the light bulb to put out a fire. They were looking forward, which is what creators do. Invention is the …

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