Would you trust this "joker" with your brand? According to Creativity, many big time brands do just that. By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster. …
No, It’s Not An Ad For Phone Sex
Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital. It's also where Julia Roy works. Did I mention it's where Julia Roy works? Steve Hall did. …
Most Profitable Companies In The Fortune 500
Well run oil, financial services, technology, retail, health care, communications and consumer packaged goods companies are making money. Here's Fortune's list of most profitable companies: Exxon/Mobil GE Chevron J.P. Morgan Chase Bank of America Microsoft Berkshire Hathaway Wal-Mart AT&T ConocoPhillips Goldman Sachs Johnson & Johnson IBM Procter & Gamble Altria Group Pfizer Wells Fargo Cisco …
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Talk About The Corner Office
Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza] …
Where’s That Disembodied Voice That Comforts Me So?
Olay for You, an online product- recommendation program that's attracted more than a million visitors since January, is getting some play in Ad Age. I'll give it some more here because I like to see online initiatives with offline legs. Wal-Mart Stores has begun testing an in-store version of Olay for You via kiosks in stores, marking the latest of several efforts in which offline retailers are looking to tap the …
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Hot Air On Earth Day
Have y'all seen this? These spots are running a lot right now. If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi? …
Emerging from the Maze
“My words are my pearls!” -Steffan Postaer It's refreshing to see a well known Executive Creative Director speak freely about the creative process and how fraught with humanity it is. Coming up in the creative ranks at Leo Burnett my partner(s) and I had to compete with any number of teams looking for the same outcome: the agency’s recommendation. And then it was the client’s turn to debate and decide. This process …
Want To Remake Marketing? Watch The River Flow.
Adrian Ho of Zeus Jones is a planner, a.k.a. one who thinks deep thoughts, and increasingly shares them via the interwebs. As postmodernism tore apart the traditional hierarchies and relationships I had been brought up with, I felt a strong need to create new ones. To tie things back together into a new story, to help make sense of the world again. I think this sense of feeling adrift was quite widespread. One of the …
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