Archives for May 2008

Don’t Pooh Pooh The Choo Choo

According to The Wall Street Journal, railroad companies are starting to market themselves as the ultimate eco-friendly, low-fuel-consuming industry. For instance, a new CSX Corp. radio ad declares that even the most fuel-efficient hybrid car can’t compete with a train, which “can move a ton of freight 423 miles on a single gallon of fuel.” […]

Ad Guy Wants To Make Ecology Popular

If I read the press release correctly, Los Angeles agency 86theonions is now calling itself ecopop. In Chad Rea’s own words, “ecopop is about merging capitalism and global responsibility with a populist/iconic slant. Unlike the current trend, which involves corporate grandstanding and asking consumers to change, ecopop is committed to creating demand, influence, social currency, […]

Good First Impression

I’ve never heard of Toms Shoes until a couple of minutes ago. I’m sorry to say I’m not attracted to their footwear, but I love where they’re going with their give-away concept. [via Fresh Creation]

Tell The Truth

Brian Brooker, CEO & chief creative officer of Barkley, writing for Talent Zoo asks agency personnel to consider doing something radical to improve the work. Here’s a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a […]

Dunkin’ Donuts Hung By Scarf

Super sensitive conservatives are freaking out about Rachel Ray’s choice of neckwear in a Dunkin’ Donuts spot. Apparently, the scarf is like some kind of gang sign, except the gang in question is from Palestine. I wonder if this means I need to boycott falafel to prove my loyalty to the USA. I hope not. […]

Rivers Run Through It

Chicago Sun Times advertising writer, Lewis Lazare, likes him some Michigan. “Pure Michigan” is a pure delight. We’re talking, of course, about the exquisite ongoing ad campaign developed by McCann Erickson/Detroit to promote tourism in Michigan. What makes this “Pure Michigan” effort stand apart — way apart — is the stunning voice-over copy. Listening to […]

It’s Impressive, Right?

Stuart Elliott points to Coors Light’s efforts to reach beer drinkers on Facebook, MySpace and YouTube. When it comes to the new media, “Everyone, particularly in offline businesses like ours, is still in a very experimental phase,” Andy England, chief marketing officer at Coors Brewing, said. “We, along with our agencies, are trying to learn […]

King of Beers Has To Contend With Former King, Among Other Challenges

The Wall Street Journal airs some laundry in their front page piece on the Busch clan of St. Louis. Ostensibly, the article is about Belgian giant InBev’s possible bid for Anheuser, but it delves deep into family history and the tensions therein. An offer by InBev would put the 43-year-old August A. Busch IV in […]