Archives for April 2008

Where The Talent Is

Bob Greenberg, CEO of R/GA told Adweek why his agency is opening an office in San Francisco. “We opened in San Francisco not based on business but based on talent,” he said. “Talent is the biggest issue facing agencies today. It’s the biggest open creative and technology talent pool other than New York.” “It’s not […]

Ad Age Summons Bloggers To The Table

Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent marketing bloggers. Contributors included Power 150 founder Todd Andrlik of Toddand; Paul McEnany of Hee Haw Marketing; Anna Farmery of The Engaging Brand; David Armano of Logic & Emotion; Matt Dickman of Technomarketer; Daryl Ohrt of Brand Flakes for Breakfast; Ann Handley […]

Beijing Olympics Not A Good Ad Buy Domestically

China’s recent crackdown on violent clashes in Tibet and its imprisonment of human-rights activists has spurred world-wide demonstrations and has turned its elaborate plans for a globe-girdling Olympic torch relay into a show of dissent. According to The Wall Street Journal, despite the criticism, it appears that most sponsors have made the decision to refrain […]

Green Washing Storm Brewing Inside Sierra Club

Once upon a time I helped to orchestrate a deal between Calistoga Mineral Water and American Rivers, where I worked on the development team. So, I know firsthand what it means to bring corporate dollars to an environmental group. The basic premise is tread carefully, so as not to upset the dues-paying grassroots members of […]

Talk Value

Eighty percent of the world’s population has access to a mobile communications network, but only half the people have a mobile phone. That kind of opportunity–literally billions of potential customers–has big business on the move. Everyone from product designers to marketers to academics are working to advance the cause of global connectivity. The fact of […]

Not Digging “Dig The Digs”

Bill Green wants to hit something. This is why: So another brand–Century 21 this time–is jumping on the consumer generated content promotion bandwagon. Is that really reason enough to hit something? Before you answer, consider that the contest is void in several states, one’s home has to be listed with Century 21 (duh!) and one’s […]

Take Your Rice Beer And Go Home

A microbrewer, like a small scale wine producer, creates passion around its product and, by extension, its brand. By forgoing the mass market, the microbrand actually can have a meaningful dialogue with its base (something big brands desperately want right now). Here’s an example of the kind of “talk” that perfectly presents a brand’s value […]

Drive One, You’ll Like It

According to Adweek, Ford management has asked its 750,000-person network of employees, retirees and dealers to talk to friends and family about the quality and features of Ford vehicles. The new marketing initiatve created by JWT/Wunderman, known as Drive One is also supported online, in print and on TV. “The whole idea behind this campaign […]