Since when did beer become like deordorant and marketed to one sex or the other? I know Coors Light is all about it, and others, but the trend is getting weirder and that's rarely good for the beer, or those drinking it. The August 2007 Trend Briefing from trendwatching.com looks at various attempts by brewers to market beer specifically to women. Here's but one: German brewer Karlsberg is also convinced that it can …
Rebel Against “I’m The Decider” Mindset
Get your sheepwear @ Vintage Vantage [via Experience Curve] …
Continue Reading about Rebel Against “I’m The Decider” Mindset →
Chicago MBAs To Be Face Their Blank Pages
In what amounts to a rousing endorsement for Microsoft's ubiquitous presentation software, the business school at University of Chicago will begin to require students applying for admission to submit a four-page Power Point deck. According to USA Today, Chicago says so-called "slideware," if used correctly, lets students show off a creative side that might not reveal itself in test scores, recommendations and even …
Continue Reading about Chicago MBAs To Be Face Their Blank Pages →
It’s OK For Ad Agencies To Hire Good-Looking People
Ad Age has a section on its site called "Talentworks" and while it portends to be a career-advancing section, there's some really bizarro content on there. Like this article, written by an employment attorney: It's no secret that marketers often consider the appearance of an ad agency's employees to be one indicator of how their accounts will be handled. As a result, successful people in the industry have learned to …
Continue Reading about It’s OK For Ad Agencies To Hire Good-Looking People →
You’re As Good As Your Last Video
In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard. You are either old or a laggard if you aren't producing video-based content on a regular basis. Right now, that makes me an old laggard. A job title of the future for marketing departments is Video Producer. Like a news producer at a television station, she decides every day what's worth covering …
Firing Up A Colortini In Memory Of Tom Snyder
I've always wanted to be an interviewer-talk show host type of guy. Good ones are rare. So here's to the memory of Tom Snyder, who I always liked to watch. If you didn't think he was ahead of the curve, here's a clip: R.I.P., Tom. …
Continue Reading about Firing Up A Colortini In Memory Of Tom Snyder →
Ronald Rocks The Brand
McDonald's is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald's parking lots. Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with the most fan votes at the end of the tour will be featured in …
Content Partners Pave Way To Web
Ad Age questions why print media brands have struggled to gain a foothold in the digital realm. The reasons vary, but it appears one print brand has it figured out. Complex magazine, where Complex.com is an important part of the brand footprint, has just formed partnerships with the independent blogs Nice Kicks, Nah Right, Bastardly and SlamXHype. Each deploys classic internet irreverence and subject expertise to …
