There's plenty of media aimed at the GLBT audience, and they certainly have money to spend. Which means that there's a lot of advertising created to appeal to them. But do brands, such as cars, design their products specifically for that audience? There's an article in The New York Times today that explores why some cars tend to be thought of as appealing to gays and lesbians. A few years ago, Meghan Daum, an op-ed …
Jewel Can’t Drive 55
USA Today looks at one of my favorite topics—the explosion of content solutions brought to client tables by agencies. Gillette is producing an ABC prime-time reality series starring the group of NASCAR drivers — dubbed the "Young Guns" — who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. Gillette's ad agency, BBDO New York, came up with the idea for a reality …
Google Accused Of Interweb Robbery
Here are two polar opposite viewpoints from two prominent businessmen with blogs. Direct marketer, Bob Bly says: Google makes no secret of its contempt for copyright and intellectual property ownership — believing, as so many Netters do, that “information should be free.” To which I say, “Bull*(#$%*!!!” Serial entrepreneur, Jason Calacanis says: Google doesn't steal anyone's content. So which is it? Granted, Bly was …
Fine Art Is Fine For Brand Building
On Ad Age's behalf, Teressa Iezzi, the editor of Creativity magazine spoke to Sebastien Agneessens, founder of Formavision about the use of fine art in advertising. Agneessens, a gallery owner with an M.B.A. and a background in marketing at companies such as L'Oreal and Chanel, launched Formavision in 2002 when brands began to seek him out to curate their art adventures. Agneessens curated the Lexus 460 show as well …
Continue Reading about Fine Art Is Fine For Brand Building →
Local TV Brands Make Online Moves
The Wall Street Journal (paid sub. req.) is reporting on moves being made by local TV stations to build their brands online. TV stations have suffered body blows from the Web. Lucrative 11 p.m. newscasts are sinking in the ratings as more viewers go to the Internet for cable channels to get weather and sports information. While newspapers have had success building heavily trafficked Web sites, "people still don't …
Every Blog Entry. Ever.
Sheer brilliance, from Paula Scher at Pentagram. Sometimes designers just nail it, don't they? …
Advertisers Dump Imus
Let's face it; advertising is the only reason Don Imus has ever had a job on radio. Because without sponsors paying to reach listeners, there's no show. Now, comes this story from Bloomberg: Staples Inc. and Bigelow Tea stopped advertising on radio host Don Imus's morning show to protest his racially charged remarks about the Rutgers University women's basketball team. Staples, the world's largest office-products …
W+K’s Record Company
I know I already made one post about Wieden + Kennedy today, so I'll have to beg your forgiveness for this one. According to the agency's Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles that combine music, graphics, and film. TokyoLab's current roster features local hip-hop …
