W+K’s Record Company

Takagi_Masakatsu.jpg
I know I already made one post about Wieden + Kennedy today, so I’ll have to beg your forgiveness for this one.
According to the agency’s Wikipedia entry:

In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency’s Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles that combine music, graphics, and film. TokyoLab’s current roster features local hip-hop and electronic artists including Hifana, DJ Uppercut, Afra, and Takagi Masakatsu.

Wikipedia also reminded me about the existence of Wieden + Kennedy Entertainment, an entitiy that has created original content including Battlegrounds, an MTV2 series showcasing street basketball; Ginga, a documentary about Brazilian football players; and Road to Paris, documenting Lance Armstrong’s path to his third Tour de France victory in 2001.
Before I get too lost in all of W+K’s content plays, what’s this about agencies having Wikipedia pages? I love Wikipedia, but how can 100 or so agencies have a page on the site and not the remaining tens of thousands?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.