What do you do when everyone thinks your product is boring, overpriced and mediocre? You provide incentives...such as "90 Days Same As Cash." Which is exactly what The Atlanta Braves are doing: The Braves on Monday announced they have teamed up with GE Money to offer a 90-day same-as-cash financing plan on the purchase of full or partial season-ticket packages, which remain on sale. "It's a unique and interesting …
I Need A Limo To Pick Up My Dogsitter At My Favorite Restaurant
Diners Club is offering card members 24/7 Concierge service at 1-800-2-DINERS. While I've yet to utilize this service, the direct mail piece they sent me today says I can get just about anything, including a limo, a meeting room, a reputable dog sitter or a table at my favorite restaurant. This is good. An investment in great customer service is the best ad one can buy. …
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“I Love Rookies” T-Shirt Inspires Hollywood Star
Alyssa Milano loves baseball. Especially, the Dodgers. So much so, she writes a blog on MLBlogs.com and she's started a new womens' line of baseball-inspired clothing called Touch. Milano told Mark Newman of MLB.com, how she got going in the apparel biz. I have had Dodgers season tickets for four years. Every game I attended, I would rush into the team shop and look to see if there was anything new and cute to buy. I …
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A Match Made In Somewhere
So the AAAA is looking for a new CEO to replace O. Burtch Drake. Ad Age's Jonah Bloom says it should be someone who's a "change agent." And according to The New York Times, executives on the search committee said "they would be pleased if the age of the next chief executive began with a “3” or “4” rather than a “5” or “6.” Their most ambitious goal of all: hiring the first woman, black or Hispanic to lead the Four …
There’s Money In Them Green Hills
Describing the emergence of "green" media properties from mainstream sources, The New York Times says "online publishers are strapping on their Birkenstocks." Yesterday, for instance, Washingtonpost.Newsweek Interactive, the online arm of The Washington Post Company, introduced Sprig.com, a new Web site aimed at environmentally conscious women. “We’re targeting this to the 95 percent of people who want to be 5 …
BP Steps Up
British Petroleum is working to move the needle on its environmental practices, a necessary move (and a smart marketing strategy) from a leader in the energy business. According to NPR, BP's Helios gas station at Olympic and Robertson in Los Angeles is the nation's first "green" gas station. It has low-flow toilets, solar panels and a floor made of recycled glass. Still, environmental critics argue you can't get …
Racism In Ads: A Pictorial
Today, Slate has a slide show featuring a whole host of racist and stereotypical advertising imagery throughout the 20th century, like this bit from 1964: I can just picture in my mind, legions of white men in suits and horn-rimmed glasses sitting around Madison Avenue boardrooms just loving all of this. But the slide show ends with Uncle Ben and Aunt Jemima, now more dignified in their appearances, but as the …
This Ain’t No Disco, This Ain’t No Foolin’ Around
The Tech Observer by Kevin Maney launched earlier this month at Condé Nast's new Portfolio.com. The blog is written by Kevin Maney of USA Today fame. He's also a member of Not Dead Yet, a powerpop band from Clifton, Virginia. Maney starts things off with a bang. 1. This is the smart tech blog. The thoughtful tech blog. The irreverent tech blog. It will burst bubbles. It will probably get in trouble, just hopefully …
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