Archives for February 2007

Then We Came To The End: An All-Too-Real Novel

I have a backlog of books I’ve been wanting to read, so I’ll add this one to the list: Then We Came To The End: A Novel by Joshua Ferris, a former Chicago copywriter, is described as this: In this wildly funny debut from former ad man Ferris, a group of copywriters and designers at […]

The Art of Work

I enjoy creative nonfiction that explores the work we choose to do and the various conflicts therein. Scott Partee works for the U.N. in Vienna. Here’s how he describes it: I just finished crawling around in a rat hole while wearing a suit to lay down some network infrastructure for some highly confidential nuclear nonproliferation […]

Did The USA Today Ad Meter Cause CareerBuilder’s Review?

Here’s an interesting bit from Ad Age about Cramer-Krasselt’s loss of the CareerBuilder account: In an internal memo issued today, the agency’s president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency’s Super Bowl ads failed to rank in the top 10 in USA Today’s viewer poll. “To our amazement, to […]

Truth Takes A Beating

Academics and public relations practitioners gathered in London this week to debate a moral issue–whether or not people in PR are duty bound to tell the truth. According to Martin Moore, PR-man Max Clifford delivered “a low-key, frank and absorbingly anecdotal performance” at University of Westminster Tuesday night. His thesis: In PR, the truth is […]

Hyundai Leaves Skidmarks in Richards’ Driveway

Although I bought a new Hyundai Santa Fe a few months ago, advertising had nothing to do with my purchase. And when I finally saw a Richards Group TV spot for it, I wasn’t impressed–and definitely didn’t feel like it was connecting with me as a Hyundai owner. Seems I wasn’t alone in that assessment: […]

A Promo Dies At Boston Burying Ground

Dr. Pepper has been hiding coins in strange places, including 347-year-old Granary Burying Ground in Boston that houses the remains of many of the nation’s most prominent forefathers. According to The Boston Globe: After discovering another unconventional marketing campaign gone awry, angry Boston officials locked the cemetery grounds yesterday, fearing that the landmark cemetery would […]

A Sugar-Filled Sparkling Beverage Please

Ad Age takes a critical eye to Coca-Cola’s revisionist nomenclature. The Atlanta-based conglomerate no longer uses the word “carbonated” to describe its best-selling brands. In it’s place is the word, “sparkling.” The beverage giant appears to be trying to reframe the way carbonated-soft drinks — maligned for empty calories and lost share to alternative drinks […]

Making MySpace AdSpace

The Wall Street Journal (paid sub. req.) reports that News Corp. is investing (via acquistion) up to $150 million in online targeting technology. Strategic Data makes technology that helps Web sites place and target ads aimed at specific audiences. News Corp. hopes the technology will help MySpace solve one of its biggest challenges: raising the […]