Ben McConnell at Church of the Customer looks at the so-called 1% rule for social media sites. It would appear that small groups of people often turn out to be the principal value creators of a democratized community. Over time, their work fuels widespread interaction that engages the non-participating community and attracts new ones. If continually nurtured, the community can become a self-sustaining generator of …
The King Of (Green Bottled) Beers (From Western PA)
Anheuser-Busch paid Belgium's InBev $82 million for Rolling Rock--the iconic brew from western Pennsylvania--last Friday. According to USA TODAY, InBev's decision to sell Rolling Rock, which it acquired with its purchase of Canadian brewer Labatt in 1995, follows its strategy of concentrating its U.S. sales and marketing resources on imported brands such as Bass, Brahma, Labatt Blue, Stella Artois and Beck's. As for …
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Here’s A Magazine To Help You Navigate MySpace
Brands are eager to tie-in with MySpace today. It seems they got the memo on Gen Y. They may have filed the memo on sexual predators. At any rate, the New York Times reports on one print media brand that found a way to forge a union with Murdoch's online magnet. Nylon, which covers music and fashion, will release a free digital version of its June-July music issue with MySpace on Wednesday. The digital issue, which …
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Consumer Generated Content? Or Fine Art?
Mac users, on a good day, may well think of their machine and its operating system as a working piece of art. Playful Painter, an Indianapolis artist and blogger, has created a series of oil paintings geared to appeal to Mac users with this mindset. The current bid on eBay for the painting above is $356. [via Pogue's Posts] …
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Greenhouse Gases Must Be Good If An Ad Says They Are
From Reuters: A little girl blows away dandelion fluff as an announcer says, "Carbon dioxide: they call it pollution; we call it life," in an advertisement targeting global warming "alarmists," especially Al Gore. The television ads, screened for the press on Wednesday and set to air in 14 U.S. cities starting on Thursday, are part of a campaign by the conservative Competitive Enterprise Institute to counter a media …
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FCB Makes Good Use Of The Underscore Key
Adfreak took a look at the new FCB site and did not like the haphazard navigation. I concur, but I'm also wondering if there is an agency anywhere that is willing to build a self-promo site with little or no Flash. Aside from the design considerations, FCB launched a new term for integrated marketing. They call it "full_contact." We develop integrated campaigns that say the right thing at the right time. Beyond TV, …
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Social Media Won’t Save You, But Honesty And Listening Will
I first heard the name Heather Gold in March of 2003, when I attended SXSW. Through her company, Subvert, Gold stresses the importance of bringing socially open technologies such as wikis and blogs — as well as good, old fashioned face to face meetings — into the arena of personnel management. Gold recently spoke to Brian Zilar for Webmonkey. Q. How do you think employers can encourage their employees to create a …
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14 Minutes Of Fame
You're familiar with the agency band concept. How about the band of agency film makers? If you work at Fallon, chances are you know all about it, as Chris Stocksmith, Jennifer Cadwell, Matt Craig and Charles Murphy are all behind the newly made short, Slicker. The 14-minute long film will debut at The Riverview Theater in Minneapolis on Thursday, May 25th at 6:30 pm. Admission is free. After the screening, you can …
