Adpulp
Advertising News and Know-How
By David Burn
I've been advocating branded use of internet radio for years. My argument goes something like this: Why buy media on radio when you can own the entire station? Snapple is bringing this concept to traditional radio. The beverage brand is sponsoring five and half weeks of programming at WFNX FM in Boston, (the station's two affiliates in Maine and New Hampshire are also in on the deal). According to the New York …
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Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is "An Inconvenient Truth." I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace's campaign for "An Inconvenient Truth" includes a custom-designed site where the community's more than 70 million registered members can meet …
By David Burn
I like how Lewis Lazare takes the mundane movements of agency personnel and makes gossip out of it. The guy's a pro. Another departure from Two by Four/Chicago, which recently lost two of its principal partners. Production Director Chris Lombardi's last day at the ad agency, which handles advertising for the World Champion Chicago White Sox, was May 17. Lombardi departed, reportedly, to pursue another opportunity …
By David Burn
Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It's hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. Lulu.com has done some great research into the shrinking lifecycle of best selling books. In the 1960s, fewer than three novels reached …
By David Burn
According to CNET News.com, Martha Stewart Living Omnimedia plans to start an online social network similar to MySpace.com, but aimed at adult women. The network would appeal to women aged 25 to 45, and allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts, said the company's chief executive, Susan Lyne. "There is no place like MySpace, like Friendster, …
By David Burn
Lewis Lazare is lovin' the new pro-bono campaign from Y&R/Chicago (for good reason). Sad to say, we live in a world where just about everything is deemed disposable. It's all too easy to dump one thing and get something else, which usually means something more expensive and flashier. At least that's the way it goes in America. But in a blinding flash of creativity, Young & Rubicam/Chicago has come up with a …
If people won't watch ads on TV, perhaps opera enthusiasts and theatregoers can be forced to watch them on stage. They are, after all, "captive audiences." Check out this twist on a dying media, as reported today by the New York Times. No, to answer your question, there is nothing sacred. The advertisement, which is itself advertised as the world's first live theatrical commercial, is a creation of Visit London, a …
By David Burn
There's a new blog ad network on the block, and it's testosterone free. The BlogHer Ad Network is a solution for women bloggers who want ads on their blogs. We are going to market with a limited number of (superb, brilliant, awe-inspiring) partner blogs, working with just a few of the women we've gotten to know through BlogHer's conferences and community. This is just the beginning; We plan to grow the number of …
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