Another spreadsheet application is unveiled. Big whoop. But hold on, maybe it is a big deal. The New York Times seems to think so. Stepping up its attack on Microsoft's core business, Google plans to make available on Tuesday a test version of a Web-based spreadsheet program that is intended to make it simple to edit and share lists and data online. The company said that the free program, called Google Spreadsheets, …
Belong To The Tribe For As Little As $220
Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play. According to LA Times: Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark James (a.k.a. Chief Marika), are seeking 5,000 people to join Tribewanted.com, …
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World Cup Broadcaster Sicks Barristers On Boing Boing
Boing Boing received an obtuse threat from a law firm in London. The letter states that Baker & McKenzie's client, Infront Sports & Media, "anticipates the possibility of unauthorized streaming and downloading of FIFA World Cup matches." The letter goes on to warn Boing Boing that Baker & McKenzie will be "actively monitoring your website ... to identify unlawful activity and will, if necessary, take appropriate …
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Young People In Pain
Marketers everywhere are trying to figure out the best way to reach the teen and twenty-something markets. Perhaps, we ought to drop that pursuit and instead focus on why this generatioins is busy hurting themselves. According to Associated Press: Nearly 1 in 5 students at two Ivy League schools say they have purposely injured themselves by cutting, burning or other methods, a disturbing phenomenon that psychologists …
A Great Creative Team: Priceless
Fortune is running a number of articles on the importance of teams. One team they examine is from the ad world. From 1987 to 1997, MasterCard maxed out five advertising campaigns - and failed to narrow the gap with Visa. So when the company decided to get a new ad agency, it looked like desperation. To McCann Erickson, it looked like opportunity. McCann assigned a core creative team of three - Joyce King Thomas, …
Movin’ On Up
The mainstream media is having trouble adjusting to the new info-rich economy, or so we're told. Yet, one notable player seems to be well above the fray. According to New York Times, Privately-owned Hearst Corporation paid for their resplendent new headquarters at Eighth Avenue and 57th Street in Manhattan with $500 million in cash. It is probably no accident that the new 46-story headquarters, with its geometric …
Dear Levi’s,
Few brands are as iconic as Levi's. The denim maker has a storied history and legions of brand zealots, some quite famous. Here's a thank you letter from Cary Grant on display in a new online exhibit from the brand: The San Francisco Chronicle describes the exercise in brand history: Levi's historian Lynn Downey selected items to include on the Web site from reams of material in the company's extensive archives, …
Eat Ramen Noodles Until Your You’re 30
Wieden's Mark Fenske, by his own admission, is "out of bounds idealistic." We can find evidence of this in the poetry he dedicates to his VCU Adcenter students: Forget the money. Pay no attention to it. Go after what your inside wants--the work. Love the making. Screw the mammon. You can't eat it. However. You can live on work. You'll see. "Screw Fenske. He's an idealist." I can hear you think it. You're right. I'm …
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