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Archives for 2006

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High Speed Internet Replaces Good Schools As Neighborhood Criteria

And now from our economic development section...USA TODAY examines at the affect broadband could have on residents of Berry, a small town in northeast Kentucky with a population of 310. "We had people come in and want to buy a house just outside city limits, but when they found out we don't have high-speed DSL, they said, 'No, We can't live here,' " Berry Mayor Donald Adams says. Across the USA, just 35% of adults in …

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Brave Enough To Share

Screen Magazine, in a profile of the nation's largest independent agency, reveals one of the shop's secrets for success. The Richards Group has a unique method of organizing its different departments – it doesn’t. “Everybody’s thrown in together,” says David Hall, agency principal, noting that employees are not able to segregate themselves by job title. “That helps because we all overhear what everyone else does …

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Want To Be The Chief Creative Officer Of A Newspaper?

From Ad Age: In a bold stroke that will be watched closely by the ailing industry to see if he can lead advertisers to rethink how they use newspapers, Brian P. Tierney, best known for running one of Philadelphia's leading public-relations and ad agencies, is in the market for a chief creative officer for his newly purchased Philadelphia Inquirer and Daily News. The job -- believed to be the first such position in …

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New Media Kingpin Makes Old Media Moves

"The barrier to entry in Internet media is low. The barrier to success is high," Nick Denton told the New York Times for an article detailing several staffing changes at Gawker Media. "Sites need to be well-managed and well-designed and even then it is harder and harder to launch a site. The world does not need more blogs," adding that if you count all the pages on MySpace, "there is approximately one reader for …

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Sex Sells (No Matter How Offensive The Come On)

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming. New York Times has the answer: Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. The third most successful variety is spam …

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Barrie Inc. Coming Soon

Bob Barrie is leaving Fallon to form his own firm. He chose not to to give Adweek many details, but indicated the move is not iminent, and that his head and his heart are still at Fallon, an agency he's been with for 20 years. Barrie, an art director, is notable in the industry for not taking on creative director duties despite offers to do so. Instead he's stayed true to his passion and close to the work. The …

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Feed Me

Business 2.0 spoke to Dick Costolo, CEO of FeedBurner. According to the article, FeedBurner manages more than 300,000 feeds from the humblest bloggers to the mightiest publishers: Gannett, Hearst, Reuters. When FeedBurner launched in February 2004, it was instantly popular with bloggers. But commercial publishers were wary, if not outright dismissive. "They'd say, 'I only care about feeds in that they drive traffic …

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