Adpulp
Advertising News and Know-How
By David Burn
Guessthelogo.com puts highly visible logos in front of you and asks you to choose the correct iteration. Players with the fastest times get bragging rights on their site (like a video game in an arcade). …
Continue Reading about Identify The Real Logo 10 Times Fast →
I confess that I don't know much about the Massachusetts governor's race, but here's a pretty freaky ad for candidate Kerry Healey: Here's some background about the ad from Salon.com, but if there are any Massachusetts AdPulpers who can shed a little more light on this race, please comment. This political season seems like it's been chock full of the worst, slimiest, most pathetic TV ads ever--and unfortunately, it …
Continue Reading about Female Politicians Can Run Crass Negative Ads, Too →
By David Burn
Wired tells of organizational upheaval at Gannett, the publisher of USA Today as well as 90 other American daily newspapers with combined daily paid circulation of approximately 7.3 million. According to internal documents provided to Wired News and interviews with key executives, Gannett will begin crowdsourcing many of its newsgathering functions. Starting Friday, Gannett newsrooms were rechristened "information …
By David Burn
Portland hipsters and Sub Pop recording artists, The Helio Sequence, pulled a Moby and sold their song "Don't Look Away" to Microsoft for use in a new Zune commercial. It doesn't make me like them any less. Far from it. It's a savvy move. …
By David Burn
Business Week looks at Levi's new video-driven web campaign. For decades, the medium has helped define the advertising message. Now marketers such as Levi Strauss are experimenting with the fledgling tableau of the Internet and coming up with new kinds of advertising. They're discovering that developing video campaigns for the Web is an entirely different craft. The privately held jeans company just completed a …
Continue Reading about Develop Creative Specifically For The Web (Not TV That Runs Online) →
By David Burn
Jason Calacanis, CEO of AOL's Weblogs, Inc. kindly shares his responses from an email interview with a mainstream journalist. Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business. Gawker Media, Rafat Ali's PaidContent.org, Mike Arrington's TechCrunch, John Battelle's Federated Media, and Boingboing.net are all significant media business today. In terms of profitability the …
By David Burn
Barkley Evergreen & Partners, Inc., the largest independent employee-owned agency in the country, has changed its name to Barkley. The shift comes as the agency moves to a new national headquarters building located in Kansas City's Crossroads Arts District, a thriving creative community that includes the city’s best art galleries and production houses. The agency's original name was created by combining the street …
By David Burn
Brian Morrissey of Adfreak is reporting on a new idea emerging from Ogilvy. Chris Wall, co-chief creative officer at Ogilvy, intends to launch an agency offshoot called Ogilvy Transient. Wall described Transient at the shop’s Verge conference yesterday, and it doesn’t refer to an underbathed creative. It'll be a roaming, experimental agency unit that aims to produce “brand journalism” for clients, with creative types …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer