A Mercedes ad in the first issue of the Page Six magazine. The New York Times reports that advertisers at The Post receive better editorial coverage from the newspaper. This is far from groundbreaking news. I'm more interested in looking at how one page in a newspaper carefully brands itself, then starts putting out a magazine edition as a brand extension. Despite the scandal surrounding Page Six, The Post is forging …
Lazare Writes Copy For Brahms And Beethoven
When you read Lewis Lazare each morning as I do, you begin to see patterns emerge. And they're not exclusive to the man's take on the ad business. He tends to weave in quite a few stories about high culture, mainly of the theatre variety. Today he turns his attention to the symphony. Ravinia Festival President and CEO Welz Kauffman began his career in the classical music business as a copywriter in the Los Angeles …
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Internet Not A Fad
The Internet has become an increasingly important source of information for people at major moments and milestones in their lives, according to a study released today by the Pew Internet and American Life project. Here’s a snippet. We found that over the three-year period, internet use grew by: • 54% in the number of adults who said the internet played a major role as they helped another person cope with a major …
Caption It #17
Image care of Flickr user, harinipobox. …
Get Off Of My Cloud
Designer, user-centric experience architect, photographer, writer, and community consultant, Derek Powazek wants people to stop saying "user-generated content." I say consumer generated content (CGC), myself, but Derek would likely object to that too. Calling the beautiful, amazing, brilliant things people create online "user-generated content" is like sliding up to your lady, putting your arm around her and …
Something’s In The Air
Thanks to podcasts and streaming radio, we're starting to learn what brands sound like. Now, thanks to ScentAir, we will begin to learn what brands smell like. According to Influx Insights, ScentAir has concocted over 1500 smells, has over 1,000 clients and has doubled its staff in the past year. Retail stores, hotels, and casinos are tapping into the idea that your consumer experience is based on all five …
“Blog” Is Losing Its Meaning
Hugh MacLeod considers the difficult time some journalists have had coming to terms with blogs. As I'm fond of saying, blogs are good for making things happen indirectly etc. But journalists seem to have a problem getting their head around it. "Indirectly" is too foreign to them. They're too used to living in the "directly" universe: Wake up. Commute to office. Write stuff. Take abuse from Editor. Collect meagre …