Lipstick On The Pig

A Mercedes ad in the first issue of the Page Six magazine.
The New York Times reports that advertisers at The Post receive better editorial coverage from the newspaper. This is far from groundbreaking news. I’m more interested in looking at how one page in a newspaper carefully brands itself, then starts putting out a magazine edition as a brand extension.

Despite the scandal surrounding Page Six, The Post is forging ahead with plans to publish a second issue of Page Six, the Magazine.

I would not say, “despite.” More like “now that” we have this juicy scandal and the attention of the nation, let’s really sell some ad space in our next edition. Full page ads in the Sept. issue are going for $36,000, according to the Times.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.